While it’s fairly self-evident that there’s more to creating a
bestselling novel than good grammar and a well formatted manuscript, working out
exactly what it is that lifts one book above the crowd is not so obvious.
It should also go without saying that I’m not going to be providing a
magic bullet at the end of this post that will turn your book into a million-seller.
But then the experts in this field, the
publishers and agents, have no better idea of what the secret ingredient to a
popular book is either.
I don’t mean to be snide (even though I do find it very
easy), I’m simply referring to the numbers. Of the thousands of books carefully
selected each year because they reach the high standards expected by the industry,
which are then polished to a high sheen by the top editors in the business, 90%
make no money.
So I decided to take a look at the really big sellers of recent years
just to see if there were any common factors they all shared. The following
will be highly scientific so please have your slide rules and nerd glasses at
the ready.